About Just Souled Out
Just Souled Out is the creative platform of Justine Hong, a custom sneaker artist. Through handcrafted floral details and storytelling, she transforms sneakers into wearable art that explores femininity, growth, nostalgia, and personal expression.
Rooted in sneaker culture but shaped by art, fashion, and emotion, Just Souled Out celebrates sneakers as more than footwear, they’re canvases for meaning, memory, and transformation.
About Justine Hong
Justine Hong is a creative with a Bachelor’s degree in Communication (2013) and an MBA (2019) from the University of Maryland, College Park. She has built a diverse career spanning footwear, creative collaborations, and experiential marketing, working with brands like Foot Locker and Garrixon, and contributing to projects such as Vashtie x Pine-Sol and SoleSavy’s Members Only sneakers. Justine has collaborated with notable creatives, artists, and influencers across fashion, art, and culture, while also engaging in high-profile brand activations like Adidas’ Greatest Day Ever Festival.
Her work extends into media and storytelling, with features in outlets like Business Insider and Eater DC. In addition, she is involved in private aviation and advanced air mobility, supporting initiatives around private jet charters and the future of electric air taxis with Future Flight Global.
Photo by Kevin Assié.