After wearing my Tommy Jeans XPLORE crewneck this past fall, I accumulated enough points to redeem a free signed shirt by the Tommy Hilfiger himself.
As technology continues to evolve, I find it interesting to see how its shaping industries. With the emergence of smart-chip clothing, I think brands will be able to market their logos to the general public better than ever before. Not only that, companies will be able to rewards their loyal consumers who heighten the brand’s awareness. Rather than traditionally rewarding influencers with large followings, companies can give a micro-community a way to communicate with their corporate offices with proof that purchasers are wearing and enjoying their products. It’s as simple as syncing your clothing to a mobile app. With rewards ranging from gift cards, discounts, signed products and an invitation to the next Tommy Hilfiger fashion show, there’s plenty of ways to benefit from simply wearing an article of clothing.
Watch the video below to learn more.