The Greatest Day Ever music festival, sponsored by Adidas, drew in thousands of attendees to not only enjoy music by RL Grime, Young Thug, Torey Lanez, Alison Wonderland, Majid Jordan and more. Adidas and the Greatest Day Ever team provided me with the opportunity to share my experience at the event on social media.
Throughout the two-day event, I captured some of the “greatest” Adidas style seen throughout the festival grounds. It was truly blissful to see how people styled the Adidas brand into their style. I saw a range of sneakers including the Arkyn, Deerupt, Falcon and naturally all renditions of the Yeezys to date.
I found this festival quite intriguing due to two things:
- Adidas sponsorship: Yes, naturally the Adidas brand held a presence in many aspects of the festival; however, it didn’t feel as if the company placed the logo on every single opportunity. This played out nicely because it was clear as day what company sponsored the festival, but it didn’t feel too “in your face” especially with photo opportunities and carnival rides. If brands aspire to sponsor a festival properly, they can take key notes from the three stripes brand.
- Diversity: I’ve been to more than 20 festivals in my lifetime, and this was by far the most diverse crowd I’ve ever seen. I don’t mean ethnicity, even the age ranges varied from toddlers following their parents around, teens who swarmed the main stage area for Lil Skies, college-aged students who came in squads, young adults who enjoyed sets from an elevated viewing area and a few mature adults I found enjoying carnival rides and napping in hammocks.
Take a look at some of the heat seen throughout the day. Perhaps we’ll see you next year! Stay tuned for a video, which will be uploaded to my YouTube channel!
You can watch the video here!