While wandering around a busy Soho street, my friend and I stumbled into the Asics Cloud Pop-Up shop. Not only can you try on the latest Gel Kenun.
The various colorways hang against the walls, as well as a DJ booth set up in the corner. The biggest appeal, however, are the colorful clouds hanging from the ceiling. Once you delve deeper into the room, you find an entire wall covered with clouds lighting up in similar patterns to that of lightning bolts flashing through the sky.
Behind the cloud mural, a dark room hosts photographed cloud walls and a city-covered floor. Once laying in the bean bag sofa, you peer up into a giant circular mirror that makes you feel like you’re on top of a New York building.
Visit the pop-up through the rest of the month at 63 Greene Street.